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Brown Bagging for Calgary's Kids

Logo, Art Direction, Video Production and Campaign Development

My relationship with Brown Bagging for Calgary’s Kids (BB4CK) started in 2012, when I started re-flowing content into their annual report template. When Tanya Koshowski took over as Executive Director in 2013, she set out to update the brand and technologies they used in order to reach a broader audience with the end goal to feed more kids in Calgary. We went through the process of re-branding all assets starting with the logo, updating print collateral, website, and generated a photography library of assets featuring the schools that are serviced, community groups, downtown kitchen, and volunteers. We have also worked on several annual reports and campaign videos over the years.

Photographer I worked with on this project was Robyn Jamieson. 

I knew it was a vital time in getting our message out in a relevant, creative way. Shannon solved our lack of clarity and weak spots in creative visualization. We’re now more confident with aligned branding and materials behind us.
— Tanya Koshowski @ Brown Bagging for Kids Calgary