Cannabuild partners
Branding: Workshop, Logo Development, Website Workshop and Design
Established in 2019, CannaBuild is a construction company that builds complete turn-key facilities for the cannabis industry. This client brought together knowledge from running a successful construction business with a team that was custom selected to service the unique needs of cannabis facilities.
Phase 1 - Branding
When we kicked off the project with a brand workshop the name CannaBuild was an option, but not finalized. So gathering in depth information about the business was important to make an informed decision and was key to the projects success. The workshop included service offering, target audience, core value exercises and a name exploration study. These exercises provided us with the strategic framework to be confident in the name choice and develop the logo and brand elements. The graphic element of the logo is a simple and bold “C” monogram. It reflects a strong, hard-working and consistent tone to the brand. The dash underneath provides a platform representing the foundation the “cannabis industry” rests on.
Phase 2 - Website
The goal of the website is to reflect professionalism, depth of industry knowledge and express that this company truly partners with their clients. To reach this goal we conducted a website workshop to map out the customer journey for each target audience identified in phase one and created a plan with roles and responsibilities for each party. From here we hired a copywriter and photographer to provide the tone of voice for the brand along with showing the actual people that you would be working with if you choose CannaBuild for your project - putting a face to the brand.
Results:
A professional website and marketing collateral allows the sales team to begin actively promoting their services. The website is SEO optimized and has specific buttons and CTAs (call to action), that begin to funnel the customer depending on their needs.
The Project
Brand workshop
Logo development, stationery and guides
Website workshop
Art direction of photography
Copywriting
“Hewlko Creative was awesome from start to finish! I appreciated that she wasn’t operating as a typical agency but brought the same experience and expertise. Shannon was always available to answer questions and was very accommodating to our changes as the project rolled out.”