Branding and Creative Direction
Era was a branding project with Anstice Communications where we utilized the agency’s targeted audience planning process and strategy to drive creative output. Along with the strategic team and graphic designer, we developed a brand concept and lifestyle marketing plan that would speak to a young, creative demographic looking to purchase their first landing pad. Items developed included: logo, photography and video assets, hoarding, signage, sales centre layout, event programming, guerrilla tactics and social media strategy.
Art Direction of photography was developed with Chris Amat. Art Direction of brand was a collaboration with Alana Cuthbertson.