The Town of High River
Community Engagement, Narrative, Branding, and Creative Direction
High River came to Anstice Communications in 2016 looking for support on how to drive both residential and business investment in the town. The key insight discovered through our market research was a drastic difference in the internal versus external perception of the High River experience. Through in-depth community engagement sessions, we uncovered an unrelenting passion from the townspeople for the love of their town. This led to positioning the town’s messaging from the perspective of those who love living there and creating a new visual language on which to base all creative elements moving forward including a signage program for the town, brochures, video, photography, illustration, typography usage and colour palette.
Art Direction of photography with Shaun Robinson and Ewan Nicholson. Graphic Designers: Alana Cuthbertson and Cathy Hockenhull. Videography by Ewan Nicholson.