MASUCH LAW LLP
Branding Workshop, Logo Design, Graphic Design and Creative Direction
Masuch Law incorporated Hewlko Creative Direction and Design back in 2017, so when they moved to a new office space in 2018 they hired me to do a re-brand. In the past 40 years of practicing law, they had added many new partners and 3 additional locations. They needed a brand that reflected this legacy and growth, while representing the values and culture of the individuals that work here today. To achieve this we first conducted a brand workshop with the team to uncover the core services, target demographics and values. From here we created a brand to reflect these values, carefully choosing elements from the iconic monogram “M”, an abstract handshake reflecting their value of solid client relationships, to wood grain being used for texture to show growth and a modern yet friendly font chosen for the wordmark providing an approachable, honest and reliable tone to the brand.
Photography by Chris Amat.