Hewlko - News 19.10.18

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Why you should hire a designer to set up your Squarespace website and tips on how to get a head start. 

I’ve been promoting Squarespace a lot lately, mostly because this app has beautifully designed templates, is easy for clients to update, has excellent support, an all-in-one payment system (domain, hosting + support), analytics and marketing tools. But it comes with a caveat, as you can really gunk up these templates if you don’t set them up well from the start. Below I've outlined a process to help get you started with this powerful app.

  • Domain Name - Check domain names on Squarespace, purchase and create account

  • Features - Create a list of the features you require for your website (order form, booking page, etc.) and look for these features in a template

  • Shortlist your favourite templates 

  • Read the instructions of the template to ensure they have the functionality you need or if you can add it

  • Content - Collect all images, copy, logo files, fonts into a folder and word document

  • SEO read this page and incorporate page titles and descriptions when creating copy document

  • Email - Get a custom email by connecting GSuite and Squarespace 

  • Set up a Google My Business page and Facebook business page (helps search engines find you)

If you make it through the above list, below are the items I suggest getting a designer to help you with;

  • Sizing images and logos 

  • Favicon Generation (nice logo detail located in the tab bar) 

  • Spacers - having room for your content to breathe is key in making your website look professional (located in the content bar selections)

  • Typekit - get access to more fonts that help make your brand look cohesive from print to digital applications

Need some help? Give me a call or email me to help you navigate or contact a specialist at Squarespace here.

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The Branding series continues on its plight to deconstruct industry language so that everyone "gets it".

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Branding 102 - Time to create

You've got a solid project brief. Great! Branding 102 covers the brand foundation, applications and connect items you need to reach your audience.



A Q&A series with industry experts and entrepreneurs that capture the evolving marketing landscape and provide helpful information for business owners.


Q&A with Caleb Clark of OnlinePresentz

Caleb navigates us through the complex waters of digital marketing and why understanding your audience behaviour helps encourage engagement that leads to sales conversions. 


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Website is finally live!

Check out the site to view images and find more information on how to rent the space for your next photoshoot or event. Photo: Chris Amat

NewsShannon HewlkoComment