Hewlko - News 19.10.18
Why you should hire a designer to set up your Squarespace website and tips on how to get a head start.
I’ve been promoting Squarespace a lot lately, mostly because this app has beautifully designed templates, is easy for clients to update, has excellent support, an all-in-one payment system (domain, hosting + support), analytics and marketing tools. But it comes with a caveat, as you can really gunk up these templates if you don’t set them up well from the start. Below I've outlined a process to help get you started with this powerful app.
Domain Name - Check domain names on Squarespace, purchase and create account
Features - Create a list of the features you require for your website (order form, booking page, etc.) and look for these features in a template
Shortlist your favourite templates
Read the instructions of the template to ensure they have the functionality you need or if you can add it
Content - Collect all images, copy, logo files, fonts into a folder and word document
SEO read this page and incorporate page titles and descriptions when creating copy document
Email - Get a custom email by connecting GSuite and Squarespace
If you make it through the above list, below are the items I suggest getting a designer to help you with;
Sizing images and logos
Favicon Generation (nice logo detail located in the tab bar)
Spacers - having room for your content to breathe is key in making your website look professional (located in the content bar selections)
Typekit - get access to more fonts that help make your brand look cohesive from print to digital applications
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A Q&A series with industry experts and entrepreneurs that capture the evolving marketing landscape and provide helpful information for business owners.
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