Hewlko - News 19.10.18

 
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Why you should hire a designer to set up your Squarespace website and tips on how to get a head start. 

I’ve been promoting Squarespace a lot lately, mostly because this app has beautifully designed templates, is easy for clients to update, has excellent support, an all-in-one payment system (domain, hosting + support), analytics and marketing tools. But it comes with a caveat, as you can really gunk up these templates if you don’t set them up well from the start. Below I've outlined a process to help get you started with this powerful app.

  • Domain Name - Check domain names on Squarespace, purchase and create account

  • Features - Create a list of the features you require for your website (order form, booking page, etc.) and look for these features in a template

  • Shortlist your favourite templates 

  • Read the instructions of the template to ensure they have the functionality you need or if you can add it

  • Content - Collect all images, copy, logo files, fonts into a folder and word document

  • SEO read this page and incorporate page titles and descriptions when creating copy document

  • Email - Get a custom email by connecting GSuite and Squarespace 

  • Set up a Google My Business page and Facebook business page (helps search engines find you)

If you make it through the above list, below are the items I suggest getting a designer to help you with;

  • Sizing images and logos 

  • Favicon Generation (nice logo detail located in the tab bar) 

  • Spacers - having room for your content to breathe is key in making your website look professional (located in the content bar selections)

  • Typekit - get access to more fonts that help make your brand look cohesive from print to digital applications


Need some help? Give me a call or email me to help you navigate or contact a specialist at Squarespace here.

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The Branding series continues on its plight to deconstruct industry language so that everyone "gets it".

 
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Branding 102 - Time to create

You've got a solid project brief. Great! Branding 102 covers the brand foundation, applications and connect items you need to reach your audience.


START HERE

 
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A Q&A series with industry experts and entrepreneurs that capture the evolving marketing landscape and provide helpful information for business owners.

 
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Q&A with Caleb Clark of OnlinePresentz

Caleb navigates us through the complex waters of digital marketing and why understanding your audience behaviour helps encourage engagement that leads to sales conversions. 

CONTINUE READING

 
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Website is finally live!

Check out the site to view images and find more information on how to rent the space for your next photoshoot or event. Photo: Chris Amat
 
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NewsShannon HewlkoComment